Events make an important part of "external" life of a company, and there shouldn't be mistakes there. Some companies organise corporate and marketing events inhouse, while since most of them are not specialists in this very type of activities, it's not always they are flawless. Event's management is a complicated thing, which demands considerable resources, long experience and, after all, inlcudes a big variety of different activities which are specific for this very field.
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The term PR (stands for Public Relations) is now one of the most contraversial in the marketing communications' field. Existing variaties of definitions are sometimes contradictory to each other, but there is one part of them which is aalways shared: PR includes choice of the channels that best influence the key audience, and arrangment this influence, not directly but rather indirectly, via the company's partners, media and opinion leaders (e.g. leading industry analysts, major companies' spokespersons or even special non-commercial establishments and funds). Media is generally recognised to be the most universal one.
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News
Pilkington holds Corporate Family Day
Aimed at developing better chemistry among the staff, as well as contribute to team building activities, the event proved more effective than any of those previously held for them, as it was their families who took the biggest role. A large car park area was transformed into a gigantic kindertown, with entertainment zones and attractions such as inflatable jousting bats placed all around, clowns, magicians, pantomime actors and puppets of human heights walking around striking poses and enlivening the ambience. Outside the fan factory, non-alcohol cocktails and snacks were served. Children and adults were out together, having fun and communicating as if it was just a fanzone family weekend where everybody seems to know everybody. The idea proved a smashing success: over 400 persons attending the event went home happier than ever, with HR managers later basking in barrage of positive feedback from the staff on all the levels, from top to junior managers, and reporting rise in corporate motivation later.- 27/12 TVEL-stroy staff tries fairy tale costumes for New Year
December 24, 2008 Izmailovsky Kremlin zone was morphed into a fairytale land for TVEL-stroy as their corporate New Year party was on. “A day in a fairy tale” party, the idea devised by Artisan Group Event Management, brought together some 70 people from the Moscow office and regional branches of the company to participate in a global fairytale-styled performance, where all of them were acting as characters from their favorite fairytale stories.
- 02/04 Moscow Times quoted Alexander Filimonov, head of PR division of Artisan Group
The Moscow Times asked Artisan Group for comments on bribery in Russia media and communications field. We remind that the company's credo stipulates media relations (except for advertisement) to be on the unpaid basis and no generation of paid publications, unless they are advertorials, is possible from our side.
- 10/12 Corporate New Year party for retail drug stores chain Stary Lekar
Artisan Group held a corporate New Year party for Stary Lekar, one of the biggest retail drgu stores chains. Within the course of the event a series of corporate trainings and meetings was held. The official part of the event was opened with year results announcement and a number of awards to the best personnel of the drug stores in the chain reaching the biggest success in the year passed.
- 10/10 First Russian oncology and haematology procedures and reabilitation complex for children with blood cancer is open
Under premises of Morozovsky Children Clinical City Hospital the first and the only Russian oncology and haematology procedures and reabilitation complex for children with blood cancer is open. Technical support on press briefing organisation and honored reception in the event of the opening of the complex was provided by Artisan Group. Artisan Group Public Relations delivered full cycle of PR-activities for the event.
- 03/08 III Bishkek International Banking Conference closed in Kyrgyz Republic
Artisan Group provided full organisational and PR-support for III Bishhkek International Banking Conference in the Kyrgyz Republic. Within management and PR servicing of the event, the company was enrolled in logistics, conference content development and realisation and entertainment program.
