Events make an important part of "external" life of a company, and there shouldn't be mistakes there. Some companies organise corporate and marketing events inhouse, while since most of them are not specialists in this very type of activities, it's not always they are flawless. Event's management is a complicated thing, which demands considerable resources, long experience and, after all, inlcudes a big variety of different activities which are specific for this very field.
more
The term PR (stands for Public Relations) is now one of the most contraversial in the marketing communications' field. Existing variaties of definitions are sometimes contradictory to each other, but there is one part of them which is aalways shared: PR includes choice of the channels that best influence the key audience, and arrangment this influence, not directly but rather indirectly, via the company's partners, media and opinion leaders (e.g. leading industry analysts, major companies' spokespersons or even special non-commercial establishments and funds). Media is generally recognised to be the most universal one.
more
News
- 27/12 TVEL-stroy staff tries fairy tale costumes for New Year
December 24, 2008 Izmailovsky Kremlin zone was morphed into a fairytale land for TVEL-stroy as their corporate New Year party was on. “A day in a fairy tale” party, the idea devised by Artisan Group Event Management, brought together some 70 people from the Moscow office and regional branches of the company to participate in a global fairytale-styled performance, where all of them were acting as characters from their favorite fairytale stories.
- 27/10 Pilkington holds Corporate Family Day
September 24, 2008 Pilkington, the world leading glass maker, has organized the first Corporate Family Day to address its employees and their families. The event was made up, drafted and arranged by Artisan Group Event Management.
- 02/04 Moscow Times quoted Alexander Filimonov, head of PR division of Artisan Group
The Moscow Times asked Artisan Group for comments on bribery in Russia media and communications field. We remind that the company's credo stipulates media relations (except for advertisement) to be on the unpaid basis and no generation of paid publications, unless they are advertorials, is possible from our side.
- 10/12 Corporate New Year party for retail drug stores chain Stary Lekar
Artisan Group held a corporate New Year party for Stary Lekar, one of the biggest retail drgu stores chains. Within the course of the event a series of corporate trainings and meetings was held. The official part of the event was opened with year results announcement and a number of awards to the best personnel of the drug stores in the chain reaching the biggest success in the year passed.
- 10/10 First Russian oncology and haematology procedures and reabilitation complex for children with blood cancer is open
Under premises of Morozovsky Children Clinical City Hospital the first and the only Russian oncology and haematology procedures and reabilitation complex for children with blood cancer is open. Technical support on press briefing organisation and honored reception in the event of the opening of the complex was provided by Artisan Group. Artisan Group Public Relations delivered full cycle of PR-activities for the event.
- 03/08 III Bishkek International Banking Conference closed in Kyrgyz Republic
Artisan Group provided full organisational and PR-support for III Bishhkek International Banking Conference in the Kyrgyz Republic. Within management and PR servicing of the event, the company was enrolled in logistics, conference content development and realisation and entertainment program.
